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AI & Custom Solutions

Four ways to get hours back, a written standard for how we do it, and a diagnosis that tells you where to start.

What AI does inside a business: the overview

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Workflow X-Ray

In one to two weeks: a map of hours and euros, five opportunities with the payback worked out, and a demo running on your own data.

From €890 · credited 100% against the pilot

What we deliver, day by day

Field Case 01 · Frame Hunt

We don't make ads. We make reasons to hit pause. Marketing built on mechanisms, not posts.

We made this reel for a Greek e-shop. One of its frames hides a code. People stopped it again and again to catch it. Your turn.

First frame of the Frame Hunt reel: a car in motion.
This image was created with an AI tool (AI Act, Article 50).
Attempts
0
Closest
—
Frame
0 / 159

Press Space or tap the video the moment the code goes by.

The game needs JavaScript. The description below tells you what happens.

Still counting. The percentage appears once there are enough real attempts. Calculated from real attempts on this page only.

Game terms

The game in words: a few seconds of video show a car passing along a road. In one single frame, a code appears. The player pauses with Space or a tap; stop within six frames of the right one, a quarter of a second, and the server issues a unique code for a free strategy session. There's also an untimed step mode, with the arrow keys or the slider on a phone.

Decode

Four reasons people kept hitting pause.

  • Pausing turns watching into a skill game. A curiosity gap begs to be closed (Loewenstein, 1994).
  • Every failed attempt is another view. Watch time is one of Instagram's top three ranking signals, alongside likes and sends (Mosseri, 2025).
  • ‘Can you catch it?’ gets sent to friends. Sends carry the reel to people who don't follow you.
  • The DM is the redemption channel. The customer starts the conversation, inside the platform.

The lineage of a pause

  1. 2006

    KFC, US. A code in a single frame of a TV spot. More than 70,000 requests for the coupon.

    source: NPR, 2006

  2. undated

    O2, Slovakia. Pause a Story at the right moment to reveal a code. 46% watch-through against a 27% benchmark.

    source: Triad · self-reported  (opens in a new tab)

  3. 2023

    Heinz ‘Slow This Ad’, Canada. A 0.57-second spot that reveals a code only in slow motion. Applied Arts Award, 2023.

    source: Applied Arts  (opens in a new tab)

  4. Netex

    Frame Hunt. Native to Reels, for a Greek e-shop, with no TV budget. And announced from the start.

The full Frame Hunt story

Our thesis

Your audience isn't bored. Your format is.

The average Reel gets engagement from 0.52% of followers (2025). One more nice post is fighting for crumbs. source: Socialinsider · vendor data

What works today does one of three things:

  1. Replay

    It makes people watch again.

    The viewer goes back to catch something. Every replay counts as watch time.

    Play: Headphones Only
  2. Send

    It makes people send it.

    The result is so personal, or so odd, that it goes to friends. Sends bring in people who didn't know you.

    Play: The Freddo Index
  3. Time

    It pulls time onto your own site.

    The game lives on your domain, not in a rented feed. That's where you measure, and where the data stays.

    Play: Key in the Sand

Index of mechanics

24 mechanisms. Every campaign you remember combines two or three.

Select a mechanism to see the psychology behind it, the campaigns that proved it and the scenarios that use it.

Arrow keys to move, Enter to filter, Esc to clear.

Time The moment is the message.

  • Hidden in time
    A curiosity gap begs to be closed; every miss becomes a reason to try again (Loewenstein 1994).Proof KFC 2006 · O2 Stories · Heinz ‘Slow This Ad’ 2023 · Netex Frame Hunt
    Platform signal watch time, replays
    Fits with Ch Sn
    Scenarios using it 2 Frame Hunt: Catch the FrameHeadphones Only
  • Live event
    High-arousal moments make content travel (Berger & Milkman 2012). The offer rides on something people are already talking about.Proof McDonald's Switzerland, EURO 2024: live score on digital screens (no results published)
    Platform signal real-time engagement, Stories
    Fits with Ch Wx Ut Qr
    Scenarios using it 7 The Heat PaysWind WindowGoal RushPallet PassportJust OutSunrise on DeckThe Melting Price
  • Condition trigger
    An offer that switches on with a heatwave or a pollen spike feels timely and fair, not like ‘another sale’.Proof Guinness Weather 2023: +14.7% pub visits vs control (award entry) · Haleon, Greece: clicks 3.37× plan (vendor data)
    Platform signal relevance at the moment that matters, zero wasted media
    Fits with Ch Lv Ut Av
    Scenarios using it 5 The Heat PaysThe Tree That TextsWind WindowPollen RadarBefore the Hail

Play The viewer becomes a player.

Self Everyone's favourite subject is themselves.

Object and place The physical becomes media.

Conversation and answers The answer at the moment of the question.

Trust Honesty as a mechanism.

  • Ugly truth
    Show the flaw and you're believed on everything else (two-sided messages, Aronson et al. 1966).Proof Burger King ‘Moldy Whopper’ 2020: +14% sales (self-reported)
    Platform signal earned media, comments
    Fits with Wx Lv Ch
    Scenarios using it 3 Wind WindowBefore the HailThe Melting Price

The full index

By sector

Pick a sector. We'll show you its hidden frame.

Frame Hunt is one scenario. Here are 27 more across 26 sectors: 15 more you can play in your browser, and 12 idea cards for sectors that don't have a demo yet.

Can't find your sector? Mechanisms travel. Try a neighbouring one.

This image was created with an AI tool (AI Act, Article 50).

E-shops and fashion Wx Lv Ch

The Heat Pays

A summer-line discount equal to today's top temperature in your city minus 30 °C, capped. ‘Larissa 39° → 9% off today.’

Playable now Complexity 2/5 Production cost €€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Wx Condition trigger + Lv Live event + Ch Conversational commerce
Technology
Licensed weather data through our own proxy, a per-city coupon refreshed hourly, dynamic catalogue ads, a Viber push.
Why it works
A discount set by the weather feels fair, not like ‘another offer’. And a heatwave is already news.
What to expect (honestly)
Catalogue-ad CTR +20–60% and conversion +10–30% on trigger days. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Hotels Gm Sv

Key in the Sand

In February, a gigapixel panorama of the hotel's beach. Somewhere in it, a brass key. The first correct click wins a week for two.

Playable now Complexity 3/5 Production cost €€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Gm Snackable game + Sv Self-visualisation
Technology
Deep-zoom tiles (OpenSeadragon), server-side click checks, a find-time leaderboard, one hint a day.
Why it works
While they search, players are already walking the hotel in their heads. Seek games hold minutes: Cadbury Worldwide Hide averaged ≈5 minutes (self-reported).
What to expect (honestly)
3–6 minutes on page; 1–3% of players book early. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Restaurants and tavernas Ht Sn

Headphones Only

An ASMR reel of souvlaki on charcoal. Inside the sound, a whispered word you only hear clearly on headphones. Say it at the counter, get a free dessert.

Playable now Complexity 1/5 Production cost €

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Ht Hidden in time + Sn Sensor magic
Technology
Mid-side audio mastering, tested on 10+ phones, a word that changes weekly, a daily redemption cap.
Why it works
A curiosity gap and the ‘I heard it’ feeling. The comments split into ‘I can't hear a thing’ and ‘got it’.
What to expect (honestly)
Watch time 1.5–3× baseline; 20–100 redemptions a week for a busy venue. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Cafés and coffee bars Qr Wr Gm

The Freddo Index

Cup sleeves with a QR at the neighbourhood café: ‘How many freddos this year?’ Four swipes, a personal index and a funny card for Stories, with a code for the next coffee.

Playable now Complexity 2/5 Production cost €–€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Qr Code as content + Wr Data mirror + Gm Snackable game
Technology
A small web app, a 1080×1920 canvas card, a come-back code, opt-in to the café's Viber channel.
Why it works
A personal data mirror, like Wrapped, built on a very Greek habit. Distribution at near-zero media cost.
What to expect (honestly)
2–6% of sleeves scanned; 10–20% of scanners leave a contact; 5–10% of those come back with the code. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

B2B manufacturing Gm Sv

Human vs Vision AI

An AI-generated image of an olive-oil bottling line hides eight deliberate defects. Engineers get 60 seconds to find them. Then they see what a vision model found in the same image: all eight, plus three false alarms.

Playable now Complexity 3/5 Production cost €€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Gm Snackable game + Sv Self-visualisation
Technology
A deep-zoom photo, a defect map, the vision model's findings with their confidence scores and false alarms, a company leaderboard for LinkedIn.
Why it works
A skill challenge, then two surprises: the machine finds what people missed, and openly shows where it got things wrong. Frontify ran something similar in B2B: 40,000+ plays (self-reported).
What to expect (honestly)
2–5% of target-customer players request an assessment. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Hotels Av Hl Ch

Postcard From Next Summer

In February, every past guest gets a 20-second video: their name written in the sand, the sunset time on the day they'd return, and a direct-booking-only code.

Playable now Complexity 3/5 Production cost €€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Av Personal message + Hl Hyper-local at scale + Ch Conversational commerce
Technology
A video template with name and date, the sunset time computed in the browser (SunCalc), email, WhatsApp or Viber deep-linking into the booking engine.
Why it works
Past guests are the cheapest direct bookings. In Greek hotels, only 8.7% of room nights are booked in real time through the hotel's own website (HOTREC 2026).
What to expect (honestly)
40–70% open-to-watch; +2–6 percentage points in direct rebookings. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Estate agents and property Sv Hl

Sunlight Time Machine

Every listing gets a 3D model with the real path of the sun. Buyers drag the hour and the month and read: ‘Sun in the living room: Dec 3h 40m · Jul 9h 10m’.

Playable now Complexity 4/5 Production cost €€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Sv Self-visualisation + Hl Hyper-local at scale
Technology
three.js, SunCalc, the property's coordinates and orientation, an ‘email me the light at 19:00 on 15 August’ form.
Why it works
Photos can't prove light and view, the two things remote buyers pay for.
What to expect (honestly)
Listing dwell time 3–5× a photo gallery; +15–40% inquiries from buyers abroad. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Car dealers and workshops Sn Wr

Hear That?

A reel with five car noises in 15 seconds. On the site, a tool records your car's noise, on your device, and finds the closest of 12 reference noises.

Playable now Complexity 3/5 Production cost €€ Sound is analysed on your device only. Nothing is uploaded.

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Sn Sensor magic + Wr Data mirror
Technology
Web Audio, an on-device spectrogram, 12 reference noises recorded by the workshop's own mechanics.
Why it works
It turns uncertainty into relief, and usefulness breeds reciprocity. A first clue, not a diagnosis.
What to expect (honestly)
3–8% of completions book. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Olive oil and agri-food Ch Wx Av

The Tree That Texts

Customers abroad adopt an olive tree in Crete. Every week their tree writes to them: ‘34 °C today. Had a little to drink overnight. My olives are filling out.’

Playable now Complexity 3/5 Production cost €€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Ch Conversational commerce + Wx Condition trigger + Av Personal message
Technology
Sensor and weather data, template replies built only from real data, WhatsApp, Viber or email. Disclosed as an AI persona.
Why it works
We like what has a face (Aggarwal & McGill 2007), and we value what feels like ours.
What to expect (honestly)
Subscription churn 20–40% below a plain olive-oil subscription; a Q4 gifting spike. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Accounting and law firms Ix Wr Ge

e-Invoicing in 2 Minutes

Ten questions, a readiness score and a personal PDF plan with the deadlines. The accounting firm sends it to its clients and learns who needs help.

Playable now Complexity 1/5 Production cost €–€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Ix Interactive inbox + Wr Data mirror + Ge Be the AI's answer
Technology
A scored questionnaire, a personal PDF, an interactive email, CRM. The deadline date is a setting, not hard-coded copy.
Why it works
Deadline anxiety meets instant clarity: ten questions, a score, a plan with dates. And the accounting firm learns which client needs help before picking up the phone.
What to expect (honestly)
15–30% of starters become leads; 10–20% of leads book a meeting. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Gyms Gm Sv Qr

Do 20 Squats

A camera in the gym window counts 20 squats and scores depth and form. Finish the set and a QR gets you a free week.

Playable now Complexity 3/5 Production cost €€ The image never leaves your device.

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Gm Snackable game + Sv Self-visualisation + Qr Code as content
Technology
On-device pose detection (MediaPipe), a rep counter, a QR, a neighbourhood leaderboard.
Why it works
A reward you earn feels like yours. Real-time AI feedback feels new, and friends film friends.
What to expect (honestly)
15–30% of claimers redeem the week; 15–30% of those become members. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Tutoring schools Dm

Find the Mistake

A teacher races through a national-exam problem. One line holds a deliberate mistake. The first 20 to spot it win a seat at a mock exam.

Playable now Complexity 1/5 Production cost €

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Dm Deliberate mistake
Technology
An interactive whiteboard, a 30-second timer, an explanation and a leaderboard, one reel a week per subject.
Why it works
Spotting an error is learning (productive failure, Kapur 2008), and ‘I found it’ feels good.
What to expect (honestly)
Watch time 2–3×; 50–200 mock-exam sign-ups per season. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Salons and beauty Sv Qr

Shade Mirror

A QR in the salon window opens a hair-colour try-on in the browser, using the salon's real colour formulas. Pick a shade, book the stylist who does it.

Playable now Complexity 3/5 Production cost €€€ The image never leaves your device.

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Sv Self-visualisation + Qr Code as content
Technology
On-device hair segmentation (MediaPipe), a luminance-preserving WebGL shader, 6 shades, a photo to try it on if you'd rather not use the camera.
Why it works
Spark AR closed on 14 January 2025, so AR now lives on your own domain. Self-visualisation removes the fear of the wrong colour.
What to expect (honestly)
2–6% of try-ons become bookings. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Yacht charters and marine tourism Wx Lv Ut

Wind Window

When forecasts open a ‘perfect window’ in the next 7–14 days, the ads switch on by themselves. On bad days the company says it publicly: ‘Don't come today.’

Playable now Complexity 3/5 Production cost €€€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Wx Condition trigger + Lv Live event + Ut Ugly truth
Technology
Licensed marine forecasts, fleet availability, dynamic creatives, a wind field drawn in Canvas.
Why it works
Media that switch on with the conditions, and honesty as a trust signal: fewer seasick guests, better reviews.
What to expect (honestly)
Last-minute occupancy +3–8 points; triggered-creative CTR +30–100%; review rating +0.1–0.3 stars over a season. Typical range · Netex estimate

Try it

This image was created with an AI tool (AI Act, Article 50).

Pharmacies Wx Ch

Pollen Radar

When local pollen crosses the threshold, ads switch on within 3–5 km, the window screen reads ‘High olive pollen today. Ask your pharmacist’ and a Viber message goes out. No pollen, no spend.

Playable now Complexity 2/5 Production cost €€

MechanismTechnologyWhy it worksWhat to expect (honestly)
Mechanism
Wx Condition trigger + Ch Conversational commerce
Technology
Licensed pollen and air-quality data, geo-targeted campaigns, a window screen, Viber, a Google Business Profile post.
Why it works
A Greek precedent: Haleon's weather-triggered campaign drove clicks at 3.37× plan (vendor data). With ≈101 pharmacies per 100,000 people (ABDA), the one that speaks at the right moment wins the street.
What to expect (honestly)
CTR +50–200% vs always-on; peak-day footfall +5–15%. Typical range · Netex estimate

Try it

€ under €2,000 · €€ €2,000–6,000 · €€€ €6,000–15,000 · €€€€ €15,000–40,000 · €€€€€ over €40,000, media excluded

Idea cards Idea card · not playable yet

Every scenario in the Lab

Three-question diagnosis

Three answers. One mechanism for you.

Tell us your sector, your goal and your channel. We'll suggest the mechanism that fits, and explain why.

What do you want customers to do?
Where do they come across you?

Answer all three questions.

Platform reality check

We know what closed and what opened.

You don't need to know this. We do.

  1. Closed

    Meta Spark AR shut down. Branded AR filters vanished from Instagram. AR now lives on your own domain.

    source: Meta (spark.meta.com)

  2. Closed

    8th Wall shut down its hosted platform. We build new WebAR on your own domain.

    source: 8th Wall (8thwall.org)

  3. Opened

    Google AI Mode works in Greek. AI answers are now a local reality.

    source: To Vima

  4. Changed

    WhatsApp now charges per message. Reply to someone who wrote to you from a click-to-WhatsApp ad and a free 72-hour window opens.

    source: Meta for Developers

  5. In force

    Realistic AI-generated media must be labelled as such (AI Act, Article 50).

    source: AI Act, Article 50

Last checked: 13 October 2026

Growth Engine

Three services. One system you can measure.

Together they form the Growth Engine: GEO and SEO, paid media, CRO testing and a new mechanism every quarter. We price it after the diagnosis.

Honest ranges

We don't promise viral. We promise a mechanism you can measure.

Every scenario comes with an honest range, not a forecast. A first run usually lands in the lower half.

Before we start, we agree one primary KPI and a control: a region that doesn't see the campaign, days without the trigger, or the previous period.

Our rules

  • Every hidden frame or object is announced. EU law bans subliminal techniques.
  • Never ‘share or tag to enter’. Meta bans it, and rightly so.
  • Anything realistic made with AI is labelled (AI Act, Article 50).
  • No more than 3 flashes per second (WCAG 2.3.1).
  • Camera and microphone only after you tap, processed on your own device.
  • Live percentages come from real attempts only. No number is ever seeded.
  • Never fake system or emergency alerts. Surprise doesn't justify distress.
  • For doctors, dentists, pharmacies, lawyers and prize promotions, counsel reviews before any launch.

Sector playbook

Your sector's scenarios, in one PDF.

The mechanisms that suit your sector, with honest ranges, guardrails and production costs. Something to talk through with your team.

Your sector has a hidden frame too. Let's find it.

A Mechanism Sprint takes 10 working days. At the end you have something that runs and gets measured, not a slide deck.

Book a Mechanism Sprint AI Visibility X-Ray from €490
from €1,500 + production

Or just tell us: what do you want people to do the moment they see you?