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AI & Custom Solutions
Four ways to get hours back, a written standard for how we do it, and a diagnosis that tells you where to start.
What AI does inside a business: the overviewSectors
Not sure where to start?
Workflow X-Ray
In one to two weeks: a map of hours and euros, five opportunities with the payback worked out, and a demo running on your own data.
From €890 · credited 100% against the pilot
Today
23:40Which size should I get? I’m a 39 but my feet are narrow.
Cart emptied0
With AI
23:40 AIWith a narrow foot, take the 39: this last runs narrow, according to our size chart.In stock in 39 · delivery via BOX NOW on Thursday
Sectors · E-shops & retail
“‘Which size should I get?’ 23:40. Nobody answers.”
In retail, Greek firms use AI at half the European rate. The 23:40 customer doesn’t know that. They only see who answered.
Retail firms using AI
source (opens in a new tab)Eurostat, AI use by sector (isoc_eb_ain2), 2025 · official statistics · firms with 10+ staff · retail trade (NACE G47)
Before purchase, the questions are usually three: size, stock, when it arrives. After purchase, one: where is it. All four can be answered from data you already have, in your size chart, your stock and your courier’s API.
We build e-shops, but that’s not where we start. We start with what your team does at 09:00 every morning.
The invisible
Revenue shows up on the dashboard every morning. The hours that kept it standing show up nowhere.
“Night-time questions get answered in the morning. The carts are already empty.”
“‘Where’s my order?’ Every day, on three channels.”
“Cash on delivery never matches the courier’s statement.”
“We have 300 new SKUs with no description. And no English.”
What we build
On the left, what keeps the team away from “where is it” and copy-paste. On the right, the mechanisms that bring people in, and the page that doesn’t let them leave.
Answers on sizes, stock, delivery and returns, from your own data, in DMs, on Viber and in chat. Says it’s AI. Hard cases go to a person.
From the SKU’s attributes: a description in the brand’s voice, SEO, English, alt text. You approve before it goes live.
Reads courier statements, matches every line to the order and the invoice, and shows only the differences.
Orders go to the courier’s API; tracking numbers come back to the shop and the customer.
For an e-shop with 2,000–5,000 orders a month: 45–74 hours a month in year one (worked example, from the X-Ray below), roughly €710–1,190 a month at €16.00/hour. Sales saved because you answered at night are measured separately.
No savings percentage before the X-Ray. We measure it in your own business.
A public rule for summer lines: discount = today’s maximum temperature minus 30 °C, capped. The price moves with each city’s weather.
“Send a selfie with the word TRY.” The customer sees the garment on themselves, in the DMs, with a personal 48-hour code. The photo is deleted within 24 hours.
A drop of 100 pieces. At 20:00 the price starts falling every few minutes. Every purchase cuts the stock. Wait, and you pay less or lose it.
Our own reel for an e-shop: a coupon hidden in one frame, and the people who kept pausing it. The story is here. The numbers go in once we have them measured.
The ad is rarely the problem. The page it lands on usually is.
Web & Apps: where the two meet
Connected Commerce: WooCommerce connected to the ERP, myDATA, couriers and Skroutz; fast, accessible and ready for AI answers.
Web & Apps · E-shopX-Ray
From the 23:40 question to the cash-on-delivery money in the bank. Seven steps, most of them copy and paste.
From question to cash-on-delivery payout
How this mechanism runs for a business in this sector, step by step.A scan line passes over the steps and marks the hot ones.
Pre-purchase questions: size, stock, delivery
Acts
Answers from the size chart, stock and courier times. Hard cases go to a person.
4′ 0.6′ Minutes on the new path
“Where’s my order?”
Acts
Tracking from the courier’s API, inside the conversation
5′ 0.5′ Minutes on the new path
Returns by back-and-forth email
Reads
Reads the request, checks the policy, prepares a return voucher. A person approves.
8′ 4′ Minutes on the new path
Descriptions and translations for new SKUs
Acts
Writes the description, SEO and English from the attributes. You approve.
12′ 3′ Minutes on the new path
COD: reconciling against the courier statement
Reads
Reads the statement and matches every line. Shows only the differences.
1′ 0.1′ Minutes on the new path
B2B invoices and submission to myDATA
Acts
Issued from the order. Merged with reconciliation.
1′ 0′ Minutes on the new path
Exporting orders to the courier by CSV
Acts
A courier API connection, no CSV
20′ 0′ Minutes on the new path
| Step | Who | Minutes | Times a month | With AI | Minutes on the new path |
|---|---|---|---|---|---|
| Pre-purchase questions: size, stock, delivery | customer service | 4 | 400 | Acts: Answers from the size chart, stock and courier times. Hard cases go to a person. | 0.6 |
| “Where’s my order?” | customer service | 5 | 500 | Acts: Tracking from the courier’s API, inside the conversation | 0.5 |
| Returns by back-and-forth email | customer service | 8 | 120 | Reads: Reads the request, checks the policy, prepares a return voucher. A person approves. | 4 |
| Descriptions and translations for new SKUs | marketing | 12 | 300 | Acts: Writes the description, SEO and English from the attributes. You approve. | 3 |
| COD: reconciling against the courier statement | accounts | 1 | 1,200 | Reads: Reads the statement and matches every line. Shows only the differences. | 0.1 |
| B2B invoices and submission to myDATA | accounts | 1 | 600 | Acts: Issued from the order. Merged with reconciliation. | 0 |
| Exporting orders to the courier by CSV | warehouse | 20 | 22 | Acts: A courier API connection, no CSV | 0 |
The X-Ray above is someone else’s day. The meter takes yours: a few sliders, your own cost per hour, the formula on the page.
Hidden Cost MeterWork sheet
Department Customer service
Eurostat lc_lci_lev, 2025 · official statistics
Funding. In the X-Ray we check which programme fits, if any does, against the current call text.
Hidden hours/month = contacts × 21 × minutes × same-question % ÷ 60. Unanswered calls stay out of the cost: they show separately, because they are revenue at risk, not hours.
Cost/year = hidden hours/month × 12 × hourly cost (+ external cost, where there is one). Automatable = labour cost × department coefficient (0.50–0.80) + external cost × a second coefficient. People = hidden hours/month × coefficient ÷ 150 hours. Payback = pilot cost ÷ (automatable ÷ 12).
The coefficients are our own conservative estimate, shown here so you can challenge them. 150 hours is one person's productive time in a month (≈1,800 a year).
The form will already hold your numbers.
Play
A public rule for summer lines: discount = today’s maximum temperature in your city minus 30 °C, capped. Larissa at 39° means −9% today. It isn’t another sale. It’s the weather.
Without the demo: every hour, the e-shop reads each city’s maximum temperature. Above 30 °C, the discount on summer lines is the difference, up to a cap. The banner, the catalogue ads and one Viber message update by themselves.
The demo didn’t load. The text below says what you would have seen.
Without the demo: every hour, the e-shop reads each city’s maximum temperature. Above 30 °C, the discount on summer lines is the difference, up to a cap. The banner, the catalogue ads and one Viber message update by themselves.
“Send a selfie with the word TRY. In 60 seconds you’ll see how it looks on you.”
When you try it, only the colour of your clothes changes, live, on your own device.
Your image is processed only on your device.
Explicit consent, deletion within 24 hours, no under-16s, never used for training.
See it in the Strategy LabA coupon hidden in one frame of a reel. People kept pausing it, again and again.
Funding
We don’t sell grants. We show you which programme fits, if one does.
Got an e-shop, CRM or ERP from the “Digital Tools” vouchers that don’t talk to each other? We start by connecting them, not by adding new tools.
| Programme | Status | What it can cover |
|---|---|---|
| €150M AI scheme for SMEs | Announced. Terms and date not yet published. | According to the announcements, trade is included: AI applications, training, integration consultants. The terms will confirm it. source (opens in a new tab)ictplus, €150M AI scheme · press |
| ESPA “Advanced Digital Transformation of SMEs” | Closed to new applications. Approved firms have up to 31 months to implement. | Software and integration, if in the approved scope source (opens in a new tab)KEPA-ANEM, 6th amendment, Advanced Digital Transformation · managing body |
Subject to the text of the current call. Every X-Ray includes a funding annex.
Proof
We ask one thing: permission to publish the numbers, with the method and the name of the person who got their hours back.
The Frame Hunt story is real. We won’t publish the numbers until they’re measured and approved by the client. Until then, we present it as a story. It happened. We'll publish the numbers once we've verified them in the client's own account.
We’d like to be firstThese are other people’s numbers, with sources. We measure yours.
It answers on sizes, stock, delivery and returns in DMs, on Viber and in chat, brings courier tracking into the conversation, drafts descriptions and translations for new SKUs for approval, and reconciles cash on delivery against courier statements. It always says it’s AI.
It answers only from your own texts and data, not from what it “knows”. If it can’t find the answer, it says so and hands the conversation to a person. Every answer is logged, so you can see what it said and why.
Yes. We connect to WooCommerce and Shopify, to ACS, ELTA, Geniki Taxydromiki and BOX NOW, to Skroutz, your ERP, myDATA and your e-invoicing provider. If something has no API, we say so in the X-Ray.
It can be, if it’s set up properly. Directive 2019/2161 ties every announced discount to the lowest price of the previous 30 days, so after a heatwave the reference price drops too. Hence a cap, a clear public rule, a commercial licence for the weather data, and legal review before launch.
Yes, on a custom WooCommerce theme with no page builder, connected to the ERP, myDATA and couriers, fast and accessible. We don’t publish build prices, because they depend on the integrations. We start from what costs you time today.
X-Ray
Two weeks: we count questions per channel, tickets per 1,000 orders, time per new SKU and hours spent reconciling cash on delivery. You leave with a map of hours and euros, and the agent answering your own 20 most common questions.
€1,900
The form opens with your sector selected and whatever you pinned. Nothing goes into the page address.