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Sectors

Every sector leaks hours somewhere else.

AI and marketing, sector by sector

The hotelier loses bookings at 02:10. The accountant loses afternoons classifying expenses. The plant loses parts nobody saw. The clinic loses calls while the dentist holds the drill.

Pick your sector. You’ll see where we look first, what we measure, and a demo that runs in your browser.

Not on the list? There’s room for you at the bottom of the page.

Eight files

The sentence we hear in every sector.

The gap

Europe has already started.

Firms with 10 or more staff using at least one AI technology, 2025.

Large Greek firms (250+ staff) went from 24.27% to 37.58% in a year. Small ones (10–49 staff) slipped from 8.20% to 7.33%. source (opens in a new tab)Eurostat, AI use in enterprises (isoc_eb_ai), 2025 · official statistics

AI use by sector, firms with 10+ staff, Greece and EU-27, 2025
Sector Greece EU-27 Show the multiple
All firms 8.93% 19.95% EU 2.2×
Manufacturing 7.77% 17.27% EU 2.2×
Food, beverages, tobacco 3.84% 12.47% EU 3.2×
Basic and fabricated metals 4.72% 14.33% EU 3.0×
Rubber, plastics, non-metallic minerals 12.67% 16.77% EU 1.3×
Retail 7.24% 15.46% EU 2.1×
Wholesale 11.64% 23.42% EU 2.0×
Accommodation 13.51% 21.31% EU 1.6×
Transport and storage 9.56% 11.15% EU 1.2×

Eurostat isoc_eb_ain2 and isoc_eb_ai, 2025 · official statistics source (opens in a new tab)Eurostat, AI use by sector (isoc_eb_ain2), 2025 · official statistics source (opens in a new tab)Eurostat, AI use in enterprises (isoc_eb_ai), 2025 · official statistics

Sector figures rest on smaller samples and swing from year to year. In food, Greece stood at 9.75% in 2024, above the EU. Read the trend, not the decimal.

The big players have started. Small firms have fallen behind. That’s your window.

More sectors

No page of their own yet. Already a demo of their own.

Every sector has an invisible problem in operations and a hidden frame in marketing. These are the scenarios you can already play.

  1. Olive oil & wineries

    “The buyer in Munich waits three days for a sample and a price.”

    Sector page: coming soon

    A sales agent that answers from your spec database, around the clock

    The Tree That Texts

    Play the scenario
  2. Real estate

    “The buyer in Stockholm asks how much sun the living room gets in December.”

    Sector page: coming soon

    A reply to every new lead in under a minute, in two languages

    Sunlight Time Machine

    Play the scenario
  3. Car dealers & workshops

    “‘Is my car ready?’ Tenth call today.”

    Sector page: coming soon

    A service-booking agent that knows the status of every car

    Hear That? · a first clue, not a diagnosis

    Play the scenario
  4. Gyms

    “They joined in September. By November we’d stopped seeing them.”

    Sector page: coming soon

    Trial bookings on Viber and a nudge when someone starts missing visits

    Do 20 Squats

    Play the scenario
  5. Tutoring centres

    “Parents ask the same five questions on Viber every week.”

    Sector page: coming soon

    Parent messages on absences, timetables and payments. Grades stay with the teacher.

    Find the Mistake

    Play the scenario
  6. Pharmacies

    “‘Do you have it?’ Same question, all day, on three channels.”

    Sector page: coming soon

    Viber for “do you have it?” and reserve-for-pickup. Anything about a medicine, the pharmacist answers.

    Pollen Radar · legal review first

    Play the scenario
  7. Restaurants & cafés

    “At 21:15 the phone rings and nobody has a free hand.”

    Sector page: coming soon

    Reservations by voice and WhatsApp in several languages

    Headphones Only

    Play the scenario
  8. Salons & beauty

    “‘Will copper suit me?’ The most expensive question in the salon.”

    Sector page: coming soon

    Bookings by service and stylist, on Instagram and Viber

    Shade Mirror

    Play the scenario
  9. Yachting

    “The weather changes every day. Our bookings don’t.”

    Sector page: coming soon

    Fleet availability matched to the wind forecast

    Wind Window

    Play the scenario
  10. Building materials

    “The bill of quantities arrives as a PDF. The quote goes out two days later.”

    Sector page: coming soon

    From bill of quantities to quote, with prices from the ERP

  11. Energy & solar

    “The park produces. The question is how much it loses.”

    Sector page: coming soon

    Anomaly detection on strings and inverters, production forecasting

Don’t see your sector?

All the better. It means nobody has X-rayed you yet.

The Workflow X-Ray doesn’t start from a sector. It starts from one working day: who retypes what, who waits for whom, which phone nobody picks up.

I don’t know. That’s why I’m here.

Opens the Workflow X-Ray with the Hidden Cost Meter.

Measure your hidden cost

Hidden Cost MeterWork sheet

Department Accounts

Documents per month
600
Minutes per document
5 min
Documents with an error or exception (%)
8%
Minutes to fix each error
20 min
Hourly labour cost
€18.20/hour

Eurostat lc_lci_lev, 2025 · official statistics

A Netex estimate, given as a range with the formula alongside. Not a promise.
Hidden cost per year€14,414
Hidden hours per month
66
What could be automated
€7,207conservative€10,090ambitious
People back on real work
0.22–0.31 full-time equivalentsWe don't count jobs cut. We count time given back.
Payback against a pilot
10–21 months Against a typical pilot of €6,000 to €18,000.

What we'd build

  1. Document reading into the ERP and myDATA, with an approval queue
  2. Automatic matching of invoice, delivery note and order
  3. Cash-on-delivery and bank reconciliation

Funding. In the X-Ray we check which programme fits, if any does, against the current call text.

The formula

Hidden hours/month = (documents × minutes + documents × error % × fix minutes) ÷ 60

Cost/year = hidden hours/month × 12 × hourly cost (+ external cost, where there is one). Automatable = labour cost × department coefficient (0.50–0.70) + external cost × a second coefficient. People = hidden hours/month × coefficient ÷ 150 hours. Payback = pilot cost ÷ (automatable ÷ 12).

The coefficients are our own conservative estimate, shown here so you can challenge them. 150 hours is one person's productive time in a month (≈1,800 a year).

Book the full X-Ray

The form will already hold your numbers.

Sectors

Pick a sector. Or pick a day.

The X-Ray costs from €890 for one process, €1,900 for up to three departments, and from €4,900 for a plant. Credited in full against the pilot.

A free 45-minute call first, to see whether it’s worth it.