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Book an X-RayX-Ray Book a Workflow X-Ray: a fixed-price diagnosis

AI & Custom Solutions

Four ways to get hours back, a written standard for how we do it, and a diagnosis that tells you where to start.

What AI does inside a business: the overview

Services

Sectors

Not sure where to start?

Workflow X-Ray

In one to two weeks: a map of hours and euros, five opportunities with the payback worked out, and a demo running on your own data.

From €890 · credited 100% against the pilot

What we deliver, day by day

Netex · Heraklion · Almyros industrial area

Show us one working day. We'll show you which 3 hours of it don't need to be human.

We see what you can't. And we measure it.

We X-ray how your business really runs, find where hours and money leak, and build the AI, software and marketing that win them back. From Heraklion and the Almyros industrial area.

Or scroll down and watch how we think.

A painted brain seen from above: gears and a network of points of light on the left, a blue splash of paint on the right. A diagonal at 47 degrees joins the two halves.
Fig. 1 — Our studio, drawn with a psychologist's eye. Left: logic. Right: imagination. The original artwork was animated with an AI tool.

Exploded view

Static version: the brain in cross-section, every part labelled.

  1. This is what a business looks like under an X-ray.

  2. Left: logic. Workflows, systems, data. Home of the AI that gives you hours back.

  3. Right: creativity. Image, emotion, story. Home of the mechanisms that make people stop.

  4. Yes, we know: the brain doesn't really work like this. That's exactly why we join the two halves.

    AI finds the hours. Marketing turns them into customers. Rarely does one team do both.

Diagram: the Netex brain in cross-section. On the left, gears labelled User research, Personas, Customer journey, Wireframes, Usability testing, Workflows, Data, Decisions, and a workflow graph: input, check, decision, output. On the right, design artefacts: type, colour, a button, a 12-column grid, a phone screen. In the middle, the diagonal at 47 degrees.

Two doors

Every business is a factory.

Some turn out parts, some room nights, some invoices. Come in on the side that hurts.

AI & Custom Solutions

We find the hours that leak away and bring them back.

Web & Apps: where the two meet.

Marketing & Growth

We make reasons to hit pause.

Two games, 20 seconds each

Don't take our word for it. Play.

Industrial AI · vision

Find 5 defects in 20 seconds.

One AI-generated image of an olive-oil bottling line. First you search, by eye. Then you see what a vision model found in the same image, mistakes included.

AI-generated image: an olive-oil bottling line with rows of glass bottles on a stainless-steel conveyor, green caps and Greek labels. Five defects count in this round.This image was created with an AI tool (AI Act, Article 50).

Tap anything that looks like a defect. Scroll or pinch to zoom.

  1. missing cap
  2. upside-down label
  3. torn label
  4. wrong cap (red)
  5. tipped-over bottle

When the clock stops, you see what the vision model flagged on this line, false alarms included.

Keyboard: arrows move the crosshair, Enter marks, + and − zoom.

Without the image: the AI-generated image shows an olive-oil bottling line. Five defects count in this round: a bottle with no cap, an upside-down label, a torn label, a red cap among green ones and a bottle lying on its side. The vision model found all five, but it also flagged three defects that aren't there: two bottles "missing a label" in a lane that normally runs unlabelled, and a reflection on the steel guide rail.

What a real model saw, mistakes included.This image was created with an AI tool (AI Act, Article 50).

What the vision model flagged on this line.

Yes, it gets things wrong: it also saw three defects that aren't there. That's why, on your line, anything doubtful goes to a person.

Marketing · real project

Catch the frame.

One frame of this video holds a code. It isn't hidden from you. It's hidden for you.

First frame of the Frame Hunt reel: a car in motion.
This image was created with an AI tool (AI Act, Article 50).
Attempts
0
Frame
0 / 159

Space or a tap on the video to pause, ←/→ to move one frame at a time. Unlimited attempts.

The game needs JavaScript. The description below tells you what happens.

Without the video: a car moves for a few seconds. A code appears in a single frame. The player has to stop the video exactly there, or find it frame by frame.

This reel filled an e-shop's DMs. We've rebuilt it here so you can play it.

It happened. We'll publish the numbers once we've verified them in the client's own account.This image was created with an AI tool (AI Act, Article 50).

More you can play:

Every scenario in the Strategy Lab

We didn't tell you what we do. We showed you.

The invisible

The costliest problem looks like an ordinary Tuesday.

It's 07:40 in the Almyros industrial area. The shift supervisor opens three spreadsheets. Nobody calls it a problem; it's how it's always been done.

  • When Nikos is on leave, line 2 stops.

    plant

  • Our quote takes three days. The customer ordered elsewhere in three hours.

    sales

  • The phone rings. At 15:01 nobody picks up.

    clinic

  • Every May we train 40 seasonal staff from scratch.

    hotel

  • The month closes on the 12th of the next one.

    finance

  • A customer asks "what size should I get?" at 23:40. Who answers?

    e-shop

Services

What we measure before we build anything.

No promised results before the X-Ray. Only a promise of what we'll measure.

Method

Your path to excellence. Literally.

The tagline in our logo became a method: four steps, each with a duration and a deliverable.

Before anything else: a 45-minute Scan call, free.

  1. Step P: X-Ray, 1–2 weeks

    We shadow the work on site, stopwatch in hand, and read it from your own data.

    Deliverable Hours-Leak Map

  2. Step A: Opportunity map, 1 week

    We rank every opportunity by value, feasibility and time to first benefit.

    Deliverable Opportunity map and pilot charter

  3. Step T: Measured pilot, 4–8 weeks

    One slice of the work in live operation, a person in control, a weekly KPI board.

    Deliverable A working system and a pilot report

  4. Step H: Scale, ongoing

    Monitoring, training, roll-out, and every quarter a report counting the hours returned.

    Deliverable Quarterly value report

The pilot's targets are signed before a line of code is written.

X-Ray from €890. Plant X-Ray from €4,900. Credited 100% against the pilot. Prices exclude VAT.

The method, step by step

Proof

What we found, what we built, what we measured.

Each card here carries one number at most, and only if it's real. Anything without a number yet says so.

Field Case 01 · e-shop

Frame Hunt: a reel made to be paused.

A car drives through an Instagram Reel. In a single frame, a discount code. To catch it, you had to rewind and pause at exactly the right moment. The reel went viral and the e-shop's DMs filled up.

A still from the reel: a car in motion, blurred by speed.

It happened. We'll publish the numbers once we've verified them in the client's own account.
Play it and see why it worked

Black Box · this site

We measure ourselves first.

This site's speed, accessibility and security, measured on launch day, with the method next to every number.

Drawing: the netex.gr home page in cross-section, labelled with the main loading element, the fonts and the security headers.

Work we did for a real client.
X-ray this page
This image was created with an AI tool (AI Act, Article 50).

Proof you can play

Every demo here is yours to try.

Vision, prediction, document reading, marketing mechanisms. Real code, with its mistakes in plain sight.

Every demo on one page

Black Box · the next one

The next measured case could be yours.

Every Black Box records the incident, the hidden cost, the intervention, the result, the payback period and what the AI didn't do. If you'd like to be the first measured case in your sector, ask us about the terms.

Ask about the terms

Use cases

Twelve sectors. Twelve things nobody sees.

From the production line to a tutoring school's whiteboard. For each sector: what we'd build, what would disappear and what we'd measure.

Every card is a use case. The numbers come from public sources, labelled. Images labelled "AI-generated image" were made with AI.

Winder section of a plastic film line, with clear film running over rollers in a steel frame onto a large roll.human checkThis image was created with an AI tool (AI Act, Article 50).
What we build
We put vision AI on the cameras already above your line. Every part is checked; anything doubtful goes to a person.
What disappears
Credit notes for defects that left the plant.
What we measure
escaped defects (ppm) · scrap % · inspection hours
Why we believe it
In manufacturing, 7.77% of Greek firms with 10+ staff use AI. In the EU, 17.27% (2025). Eurostat isoc_eb_ain2 (opens in a new tab)Figures from an official statistics body, with the year shown.
How the mechanism would work in this trade, step by step.
How the machine sees your line

Rebar coils in a steel-mill yard at dusk, with sparks from the rolling mill in the distance.anomalyThis image was created with an AI tool (AI Act, Article 50).
What we build
Vibration and current sensors on 3–5 critical machines, a model that learns what normal sounds like, and an alert to maintenance before the failure.
What disappears
The Friday shift that ends with a call to the engineer.
What we measure
unplanned downtime h/month · MTBF · MTTR
Why we believe it
In basic and fabricated metals, 4.72% of Greek firms with 10+ staff use AI. In the EU, 14.33% (2025). Eurostat isoc_eb_ain2 (opens in a new tab)Figures from an official statistics body, with the year shown.
How the mechanism would work in this trade, step by step.
See the breakdown coming

Dairy processing hall with stainless steel vats, white tiles and a worker in white seen from behind.expires in 3 daysThis image was created with an AI tool (AI Act, Article 50).
What we build
A demand forecast for every product code, built from orders, promotions, weather, holidays and the tourist season, feeding straight into the production plan.
What disappears
The morning guesswork, and the yoghurt that expires in the warehouse.
What we measure
forecast error (MAPE) · waste % · on-time-in-full deliveries
Why we believe it
In food and drink, 3.84% of Greek firms with 10+ staff use AI, against 12.47% in the EU (2025). In 2024 it was 9.75%; with a small sample, the figure jumps about. Eurostat isoc_eb_ain2 (opens in a new tab)Figures from an official statistics body, with the year shown.
How the mechanism would work in this trade, step by step.
What AI does in a food plant

Port container yard at dawn, with a gantry crane, waiting trucks and a mountain across the gulf.CMR · delivery note · PODThis image was created with an AI tool (AI Act, Article 50).
What we build
AI reads CMRs, delivery notes and proofs of delivery and posts them to your WMS or ERP. Anything it can't read cleanly goes to a person.
What disappears
The 18:00 retyping session at the dispatch desk.
What we measure
minutes per document · error % · truck turnaround
Why we believe it
In transport and storage, an hour of labour costs €28.3, against €18.2 in manufacturing (Greece, firms with 10+ staff, 2025). Here, every hour returned is worth more. Eurostat lc_lci_lev (opens in a new tab)Figures from an official statistics body, with the year shown.
How the mechanism would work in this trade, step by step.
What AI reads in a warehouse

Empty vet clinic reception with a desk phone light on, an open appointment book and a dog leash on the wall.Thursday 17:30 · vaccinationThis image was created with an AI tool (AI Act, Article 50).
What we build
A voice assistant that speaks Greek, for peak hours and after closing. It says it's AI in its first sentence, books the appointment, reads the details back and hands over to a person when needed. Vaccination reminders on Viber.
What disappears
The missed call that becomes a booking at the vet down the road.
What we measure
missed calls · bookings recovered · no-shows
Why we believe it
At one US dental group (26 practices, 4,280 calls, February 2026), 38% of calls went unanswered. Peerlogic (opens in a new tab)A figure published by a company that sells the solution. We show it, but with this label.
How the mechanism would work in this trade, step by step.
Call our AI assistant

Hotel laundry room with commercial washers, a cart of folded towels and a housekeeper folding a sheet.same question ×40This image was created with an AI tool (AI Act, Article 50).
What we build
A knowledge assistant, voice and text, in whatever language your team speaks, built on your own hotel's procedures: from re-coding a key card to the allergens at breakfast.
What disappears
The same question, forty times, to the same head housekeeper.
What we measure
time to competence · calls to supervisors · guest complaints
Why we believe it
In a study of 5,179 customer-support agents, an AI assistant helped the least experienced resolve 34% more issues per hour. NBER w31161 (opens in a new tab)A published scientific study.
How the mechanism would work in this trade, step by step.
What AI does in a hotel

Accountant's desk with a switched-off laptop, a printing calculator, a stack of invoices and binders on the shelf.0.98 · 0.97 · 0.95 · 0.62This image was created with an AI tool (AI Act, Article 50).
What we build
Expense invoices come straight from myDATA. The AI checks tax IDs, VAT and totals, suggests a classification with a confidence score, and the accountant approves before anything is posted.
What disappears
Classifying documents one by one, every month, for every client.
What we measure
documents touched by hand · days to close the month · clients per accountant
Why we believe it
From 1 February 2027, documents reach myDATA only through a certified provider or AADE's own apps, no longer directly from an ERP. according to AADE (30/9/2026)An announcement by a public authority, such as AADE, with its date.
How the mechanism would work in this trade, step by step.
See the invoice-to-ledger flow

Building-materials yard in the late afternoon, with pallets of bricks and blocks, cement sacks, rebar and a forklift by a warehouse.draft quoteThis image was created with an AI tool (AI Act, Article 50).
What we build
The contractor sends a bill of quantities as a PDF, a spreadsheet or a photo. The AI matches every line to a code in your price list and drafts the quote. Your salesperson checks it and sends it.
What disappears
Matching a bill of quantities, code by code.
What we measure
hours to quote · quote win rate
Why we believe it
At a US logistics-tech firm, preparing a quote with AI went from over 30 minutes to 3 or less. Toptal (opens in a new tab)A figure published by a company that sells the solution. We show it, but with this label.
How the mechanism would work in this trade, step by step.
The automations that pay back first

Olive harvest in an old grove at golden hour: nets on the ground, crates of olives and a farmer beating a branch.batch passportThis image was created with an AI tool (AI Act, Article 50).
What we build
A QR code on every bottle and every pallet opens the batch's passport: harvest date, grove, real lab results, photos. The buyer's procurement team forwards it internally in one click.
What disappears
Lab-result PDFs lost in email threads in three languages.
What we measure
scans per pallet · forwards inside the buyer's company · repeat-order requests
Why we believe it
In the EU, an olive oil label may state the harvest year only if the entire contents come from that harvest. The passport documents it in one scan. Regulation (EU) 2022/2104 (opens in a new tab)The text of a law or regulation, linked to its official publication.
How the mechanism would work in this trade, step by step.
I want a passport for my batches

Taverna kitchen during service: fish, greens and Greek salad on the pass, blank order tickets and a cook at the charcoal grill.whisperThis image was created with an AI tool (AI Act, Article 50).
What we build
An ASMR reel from the grill, with one word whispered in opposite phase across the two stereo channels: clear on headphones, almost lost through a phone speaker. Say it at the till and dessert is on the house. The word changes every week.
What disappears
The reel people watch on mute and scroll past.
What we measure
watch time · "I heard it" comments · redemptions at the till
Why we believe it
In an analysis of almost 7,000 New York Times articles, content that sparked high-arousal emotions such as awe was shared more than calm content. Berger & Milkman, 2012, Journal of Marketing Research (opens in a new tab)A published scientific study.
How the mechanism would work in this trade, step by step.
Listen with and without headphones

Empty tutoring-centre classroom in the evening, with a wiped whiteboard, wooden desks and a window onto a lit apartment block.line 4This image was created with an AI tool (AI Act, Article 50).
What we build
A teacher races through an exam-level problem. One line hides a deliberate mistake: "Spot it? Write the line number." The first 20 win a seat at a mock exam. The next day, a reel explains why the mistake is so common.
What disappears
The "our 2026 success stories" ad that looks like every other one.
What we measure
watch time · correct answers · mock-exam sign-ups
Why we believe it
When students wrestle with a problem first, even if they fail, the learning goes deeper. Researchers call it "productive failure". Kapur, 2008, Cognition and Instruction (opens in a new tab)A published scientific study.
How the mechanism would work in this trade, step by step.
Find the mistake on the board

Aerial view of a white sailing yacht beating upwind in a strong meltemi on a deep blue sea full of white caps north of Crete.perfect windowThis image was created with an AI tool (AI Act, Article 50).
What we build
The wind forecast meets fleet availability. When a "perfect window" opens, ads switch on for people who have already shown interest. When the weather is bad, the company says so in public and moves the date for free.
What disappears
Seasick guests, and their reviews.
What we measure
last-minute occupancy · triggered-ad CTR · review rating
Why we believe it
A weather-triggered Guinness ad on digital screens lifted pub visits by 14.7% against a control group. The Drum Awards for Media 2024 (Gold)The result was reported by the company itself or its agency.
How the mechanism would work in this trade, step by step.
Drag the days and find the window

Don't see your sector?

It doesn't need to be. The X-Ray starts from your work, not from a list.

Book an X-Ray All sectors The Strategy Lab's 16 scenarios

On the ground

Two offices. One by the sea, the other next to the steel mills.

We come to your plant, sit your safety induction and measure with a stopwatch. We don't work from a tower.

The Venetian harbour of Heraklion at early morning: the Koules fortress at the end of the breakwater and fishing boats moored at the quay under a pink and blue sky.This image was created with an AI tool (AI Act, Article 50).

Heraklion

56 Karterou Street

Crete: hotels, agri-food, clinics, retail, logistics.

The Thessaly plain near Almyros at dusk: harvested fields, a dirt track and, on the horizon, the silhouettes of silos, chimneys and sheds of the industrial area.This image was created with an AI tool (AI Act, Article 50).

Almyros

Almyros Industrial Area, Chorostasi

Thessaly: steel, food, plastics, the port of Volos.

Drop by the office

Insights

We write up what we measure.

Everything we've written